Turner Ignite partnered with Realeyes to better understand and quantify the impact of branded content videos on emotional engagement, brand favorability and purchase intent.
Realeyes utilized a combination of facial coding and survey responses to measure the impact of branded content produced by Turner for 20 clients.
5 Key Findings
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1. Branded content videos generate high lifts in key brand KPIs
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2. Videos with the brand integrated into the story generate higher levels of emotional response
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3. Branded content videos generate a steady build in emotion-based metrics as the video progresses
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4. Engagement with branded content peaks when the brand is being featured
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5. Consumers perceive branded content as being more influential than ads they typically see on TV or the Internet
