When it comes to winning over consumers in 2017’s battle of the Christmas ads, authenticity and humour have come out on top according to our study that measured 3,330 UK viewers’ emotions by tracking their facial expressions as they watched the ads.
When it comes to winning over consumers in 2017’s battle of the Christmas ads, authenticity and humour have come out on top according to our study that measured 3,330 UK viewers’ emotions by tracking their facial expressions as they watched the ads.
