The latest research on TV ad response and consumer sentiment using AI-powered emotion detection.
Consumer wants and needs among gaming and entertainment companies during the pandemic, including the right way to connect and the right time to sell.
New rules for consumer engagement in an age of “eyes on screens” and “camera on by default.” How do non-gaming companies engage with consumers in gaming environments?
How to break through gender and age stereotypes in a critical mainstream moment for the gaming industry.
Big opportunities for first-mover brands, and risks for laggards.