Recorded May 1, 2020
The COVID-19 pandemic is challenging some industries, while creating great opportunity for others. Global quarantine, a desire to escape and connect, and a new normal of “eyes glued to screens” has created unprecedented opportunity for the gaming industry.
Key Takeaways
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The latest research on TV ad response and consumer sentiment using AI-powered emotion detection.
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Consumer wants and needs among gaming and entertainment companies during the pandemic, including the right way to connect and the right time to sell.
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New rules for consumer engagement in an age of “eyes on screens” and “camera on by default.” How do non-gaming companies engage with consumers in gaming environments?
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How to break through gender and age stereotypes in a critical mainstream moment for the gaming industry.
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Big opportunities for first-mover brands, and risks for laggards.
