logo
logo-dark
site-logo
  • Products
    • PreView
    • SDK
  • Solutions
    • By Business Type
      • Brand
      • Agency
      • Media & Publishing
    • By Need
      • Creative Performance
      • Media Performance
      • Consumer Insight
      • Product Innovation
  • Technology
    • How it works
    • Attention
    • Emotion
    • Facial Coding
    • Audience Sample
  • Company
    • About Us
    • Leadership
    • Offices
    • Careers
    • Press
  • Resources
    • Papers
    • Case Studies
    • Emotion Booth App
    • Videos
  • Blog
Contact

    The High Price of Low Quality Video Advertising

    Attention is an advertising outcome that precedes any effect. Therefore, managing advertising for attention outcomes should be a foundational principle in modern practice. That starts with the commercial messaging and advertising creative.

     

    This paper presents an ROI model using attention data from Realeyes’ PreView product, applied to an actual portfolio of video ads from consumer brands.

     

    CMO reading a printed copy fo the paper

     

    Our case study scenario shows that optimizing creatives for attention within media activations can easily achieve 30% performance improvements (or waste reductions). It also can achieve a 9X ROI based on the cost of applying attention predictions data.

     

    Therefore, our conclusion is that to advertise effectively, an advertiser must embrace attention through reliable, valid and quantitative measures that are comparable across media and time. 

    Sign Up to Download

    Some additional information in one line

    Newsletter

    You can unsubscribe at any time.
    logo-outline
    • Products
    • PreView
    • SDK
    • Solutions
    • By Business Type
      • Brand
      • Agency
      • Media & Publishing
    • By Need
      • Creative Performance
      • Media & Performance
      • Consumer insight
      • Product Innovation
    • Technology
    • How it Works
    • Attention
    • Emotion
    • Facial Coding
    • Audience Sample
    • Company
    • About us
    • Leadership
    • Offices
    • Careers
    • Press
    • Resources
    • Papers
    • Case Studies
    • Emotion Booth App
    • Videos
    © 2020 - Realeyes | All right reserved
    • Contact
    • Support
    • Site map
    • Privacy
    • Terms
    • Trusted Partners