Home-Care Brands Profit During COVID-19, Not Because of Great Ads
We measured the attention and emotion response of 29 home-cleaning and personal-hygiene ads from nine brands, including Clorox, Seventh Generation, Kleenex, Glad, Febreze, Lysol, Swiffer, Charmin and Tide. Videos ranged from 5 to 30 seconds in duration. Clorox, which had the top performing ad, also had several of the lowest performing ads.
