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    Home Cleaning and Personal Hygiene Ads

    Home-Care Brands Profit During COVID-19, Not Because of Great Ads

     

    We measured the attention and emotion response of 29 home-cleaning and personal-hygiene ads from nine brands, including Clorox, Seventh Generation, Kleenex, Glad, Febreze, Lysol, Swiffer, Charmin and Tide. Videos ranged from 5 to 30 seconds in duration. Clorox, which had the top performing ad, also had several of the lowest performing ads.  

     

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    Home Cleaning Product Logos 

     

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