Insurance Ads During COVID-19

Published June 23, 2020 

Insurance is one of the hottest ad sectors in recent weeks, dialing up production of :30 second TV ad spots along with paid media spend. With purchase consideration limited to annual renewal periods, ad frequency must remain high -- even during lockdown. This heavy action makes insurance brands a bellwether for understanding which messaging approaches are winning and which are failing. 

This report uncovers:

- New research on consumer response to the latest insurance TV ads, using AI-powered attention and emotion detection. 

- Which insurance ads are winning and which are failing. 

- How insurance ads and different messaging strategies resonate with different viewer segments, including gender and age. 

- Strategies for all advertisers – not just insurance brands – to use shifting consumer sentiment as competitive advantage.

Download the report now!