Insurance is one of the hottest ad sectors in recent weeks, dialing up production of :30 second TV ad spots along with paid media spend. With purchase consideration limited to annual renewal periods, ad frequency must remain high -- even during lockdown. This heavy action makes insurance brands a bellwether for understanding which messaging approaches are winning and which are failing.
- New research on consumer response to the latest insurance TV ads, using AI-powered attention and emotion detection.
- Which insurance ads are winning and which are failing.
- How insurance ads and different messaging strategies resonate with different viewer segments, including gender and age.
- Strategies for all advertisers – not just insurance brands – to use shifting consumer sentiment as competitive advantage.
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