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Science of Emotion AI & Attention Measurement

Recorded September 10, 2020 

Eyes on screens are rising as distraction surges. Attention is both scarce and a fundamental outcome that advertisers must measure and manage to achieve success. Computer vision and the science of emotion AI is proving critical to measure audience response to video. 

Screenshot 2020-09-10 at 16.33.13

 

Key Takeaways 

  • The science of facial coding and machine learning, including the use of front-facing device cameras for accurate emotion detection at global scale. 

  • The importance of progressing beyond survey, viewability and clickstream data to measure real human attentiveness and response. 

  • Engaging consumers with video in a world where your attention window is low as 2 seconds. 

  • How marketing and measurement leaders are applying attention and emotion measures to drive better business outcomes. 

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