Eyes on screens are rising as distraction surges. Attention is both scarce and a fundamental outcome that advertisers must measure and manage to achieve success. Computer vision and the science of emotion AI is proving critical to measure audience response to video.
The science of facial coding and machine learning, including the use of front-facing device cameras for accurate emotion detection at global scale.
The importance of progressing beyond survey, viewability and clickstream data to measure real human attentiveness and response.
Engaging consumers with video in a world where your attention window is low as 2 seconds.
How marketing and measurement leaders are applying attention and emotion measures to drive better business outcomes.