Recorded September 10, 2020
Eyes on screens are rising as distraction surges. Attention is both scarce and a fundamental outcome that advertisers must measure and manage to achieve success. Computer vision and the science of emotion AI is proving critical to measure audience response to video.
Key Takeaways
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The science of facial coding and machine learning, including the use of front-facing device cameras for accurate emotion detection at global scale.
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The importance of progressing beyond survey, viewability and clickstream data to measure real human attentiveness and response.
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Engaging consumers with video in a world where your attention window is low as 2 seconds.
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How marketing and measurement leaders are applying attention and emotion measures to drive better business outcomes.
