Recorded April 10, 2020
The COVID-19 pandemic has completely disrupted how brands connect with their consumers. Smiles are down 32% in response to brand advertising, according to Realeyes. Brand leaders must adapt to a changing, new normal and answer many strategic questions along the way.
Key Takeaways
- The latest research on video advertising response and consumer sentiment using AI-powered emotion detection.
- New perspectives on brand purpose as consumer needs evolve in a time of uncertainty and survival.
- The right way to connect and the right time to sell – and how to avoid being tone deaf.
- New rules for consumer engagement in an age of “eyes on screens” and “camera on by defult.”
- The big opportunities for first-mover brands, and potential risks for the laggards.
