How Growth in Mobile Viewing Has Affected Marketing Performance
Mobile is quickly becoming the device of choice for watching online video.
Video usage rates around the world are going through the roof as more and more consumers choose to watch videos on the go, particularly younger audiences, with almost half (48%) of millennials now viewing videos only on their mobiles.
To truly engage this increasingly important and growing audience, marketers need to adapt. This study uncovers several key findings - essential insight for any marketer that's creating content for mobile.
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