With brands paying $5.6M for their seat at the Big Game and several studies suggesting that more than half of the people who tune in to the Super Bowl are only interested in the ads, the action was every bit as intense off the field as on it.
For brands, media agencies and publishers, measuring the impact of Super Bowl creative is a challenge. Of course, everyone has their opinions on which ads were the standouts from the day and which brands fluffed their lines, but how do we measure which brand really won the Super Bowl audience?
Before and during the game, we measured the response of 2,500 opted-in viewers watching 75 Super Bowl LIV ads using AI to track their emotion and attention. We've ranked all 75 ads by score, including the top 10 ads by age and gender.
Go check it out!